Ferrari has recently stepped into a new segment apart from performance cars with the name "couture touch". Guess the segment?
ANSWER:
The Italian performance car manufacturer has stepped into high performance fashion fabric. Ferrari has often collaborated with many brands in order to get Ferrari branded products, but this time this is a huge step towards new segment expansion.
The complete line up of fabric was showcased in Beijing by the fashion designer Rocco Lannone. Lannone is also former designer of Armani and called the Ferrari collection as "fluid" as it would cater to 80% of men and women from sizes spanning from XXXS to XXXL.
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